Projects & Case Studies

Permanent pages for notable assignments—so a great shoot keeps working long after the campaign ends. Each case study below is a fillable template: swap in the real objective, credits, and a focused image edit.

Beauty Campaign — Template: Editorial Color Story for a Cosmetics Launch

Objective & audience: [Describe the launch, the brand, and who the campaign needed to reach.]

Approach: Janelle built a pastel studio set and macro lighting setup to make texture and pigment the hero of every frame, directing makeup application on-set to keep application shots authentic.

Credits: [Agency / Creative Director / Stylist / MUA / Producer / Retoucher]

Deliverables: [e.g. 12 hero images, 6 social crops — 12-month paid social usage]

Food & Beverage — Template: Seasonal Menu Feature & Tabletop Story

Objective & audience: [Describe the menu launch or seasonal feature and its intended audience — press, social, or in-store.]

Approach: A layered tabletop set built around the brand’s seasonal palette, with beverage pours and steam timed to match the plated hero shots.

Credits: [Agency / Chef / Food Stylist / Producer / Retoucher]

Deliverables: [e.g. 8 hero images, 4 recipe-card crops — website + print menu usage]